AirBnB is now the largest home sharing network. Since bursting onto the scene in 2008 it has gained popularity with travellers, property owners and investors alike. What does AirBnB offer that the humble hotel doesn’t?
It seems the days of the traveller retreating to their hotel room for an early night are fading. Today’s traveller seeks exposure and experience, a local connection and a human interaction often lacking in a traditional hotel establishment. AirBnB has focused on this desire for a personal touch, offering travellers the chance to experience a city as a local, not a visitor. In response, hotels have had to adapt, incorporating communal spaces which showcase local fare, art and attractions, enhancing the connection between the traveller and the local community. Some are even adding libraries, living rooms and courtyards to add that homely feel.
AirBnB’s innovative way to search for accommodation encompasses not just the need for a comfortable place to stay but the proximity to local attractions and features. In light of this, hotels are becoming savvier, taking their online presence to new heights and offering more activities to connect the guest and the city.
Whether you travel for business or pleasure, it’s all about creating a memorable experience. Accommodation plays a key role in that experience. AirBnB targets leisure and business travellers looking for a unique experience, becoming the accommodation of choice for the traveller that is excited by exploring a new place and making their own local discoveries. Hotels, on the other hand, are a more stable type of accommodation providing a less personal approach where typically all the rooms are decorated in the same way. Business travellers, traditionally the bread and butter of the hotel industry, are now turning to more boutique accommodation options and the hotel industry are looking at ways to slow the downturn they have seen from this sector.
Hotels do offer something that AirBnB doesn’t – reliability. A well drilled check in process where you are immediately at ease knowing the professional staff will cater to all your travel needs. Although in the past, hotel services were known to have exorbitant price tags attached, more hotels are reviewing their pricing structure for services like laundry, mini bar and room service to keep their clients happy. A more casual interaction between staff and visitors is also more apparent in a bid to create a more friendly, personal interaction.
Property investors are also happy with the increasing popularity of AirBnB, with greater earning potential of properties in home sharing hotspots. Although, it may not be all good news for the locals. Home sharing can alter the nature of a locale. With a steady stream of foreign short stay tenants, a neighbourhood can lose that homely feel that appeals to travellers. It can create animosity among regular tenants and residents when suddenly tourists arrive with their ‘any night is a good night for a party’ attitude and their late night, early morning arrivals and departures. Suddenly, your quiet locality is a bustling tourist destination.
Whatever your accommodation preference, each of these options are designed with the traveller in mind. As hotels up their game to compete for a share of the tourist dollar, AirBnB firmly hold their bespoke status. This can only mean more options for travellers and the potential for investors and homeowners to capitalise on the demand.
SOURCE – https://nyti.ms/2jNwWx5
DISCLAIMER – Alleura recommends each individual seek the services of a qualified service provider before undertaking any financial investment. The information provided here is for general information purposes only. It is not intended as financial or investment advice.
